Monday, 16 March 2015

Beauty: Embracing Spring with Yardley

I wanted to introduce you to a lovely brand that I recently discovered, which you may not have heard of yet. It's called Yardley London, and it is one of Britain's most distinguished heritage perfumeries. Acknowledged as one of England's most iconic beauty brands, it's conception dates all the way back to 1770.

I went to an event to check out their latest range, the exciting Spring launch of the new fragrance collection. As we walked into Kettner's in London's Soho, we were greeted by Yardley's beautiful vintage bottles and boxes which I wanted to keep so badly!! We were talked through their exciting new Spring perfumes from The Classics range, now reformulated and repackaged. 

Yardley London has built on the best sellers, modernising them to have a more contemporary classic fragrance which will appeal to the woman who is sophisticated, elegant, timeless...

Each of the four core fragrances have been brought up-to-date – English Lavender, English Rose, Lily of the Valley and April Violets. Presented in fresh, modern packaging with beautiful floral photography design to reflect its key ingredients, the range consists of Eau de Toilettes, Deodorising Body Fragrances, Luxury Soaps, Perfumed Talcs, Moisturising Body Washes, Moisturising Body Lotions and Nourishing Hand Creams to create a new, modern British classic.

Surprisingly, my favourite fragrance was the English Rose. I have never liked rose as a scent, and so this is the first time that I was actually taken by it. The rose tones were strong enough to smell but still very light and fresh. The perfume did not smell cheap like most rose ones do...and I can definitely see myself wearing it in the summer with a dress or girly outfit.

The great thing is, Yardley products are free from Parabens and Mineral Oils, and contain over 80% naturally derived ingredients.

We also tested a couple of new fragrances from a different collection, called Kiri (for women) and Ink (for men) which smelled incredibly refreshing (I love sweet fragrances) and were inspired by 2015's Eastern/Oriental trends.

  • EDT £14.99 (125ml), £9.99 (50ml)
  • Deodorising Body Fragrance £2.49 (75ml)
  • Luxury Soaps £7.99 (3x 100ml)
  • Perfumed Talc £7.49 (200ml)
  • Moisturising Body Wash £3.99 (200ml) – Contains 80% naturally derived ingredients
  • Moisturising Body Lotion £5.99 (250ml) – Contains 90% naturally derived ingredients
  • Nourishing Hand Cream £4.49 (100ml) – Contains 95% naturally derived ingredients
  • Cologne Stick £4.49 (20ml)


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