Wednesday, 18 March 2015

Beauty: Benefit's Roller Lash Pop Up Parlour

Here comes another one of Benefit's awesome pop ups! You may remember they took over a Covent Garden pub last year during the World Cup, which was pretty epic.

This time and during March only, they have opened an adorable little pop up curl and cocktail bar in the heart of London's Soho, on Greek Street. And it's called 'Curl's Best Friend'! 

They opened the vibrant three storey parlour to celebrate the launch of their new revolutionary Roller Lash mascara, and just to create an all-out girly spot to chill, eat cupcakes, shop (yes you can buy products there!) and indulge in a few beauty treatments.

The brand new ‘Curl’s Best Friend by Benefit’ mobile app enables girls to book in beauty and faux-blow services, reserve bar tables, share photos and browse live newsfeeds at their fingertips. The app is available for free download from the Apple App Store and Android Play Store.


As you the world of Roller Lash, head to the bar for a delicious signature cocktail and cupcake, then relax in Benefit’s lush vintage chairs for a gossip with the girls. Guests will also be able to try the new Roller Lash mascara, which after testing myself, I can say is pretty impressive. If you like naturally looking long, dark and curly lashes, this is your mascara!

The organisers literally thought of every little detail...from the pink cocktails to the hair dryer light fittings!

At the Parlour, you can buy several hero products, get a blow dry or brow treatment, or just buy yourself and a friend a cheeky cocktail. Mine was delish!

Head upstairs to the beauty parlour and curl station and receive a make upper or brow wax and tint from Benefit’s make-up and brow experts, or a voluminous, curly faux-blowfrom the resident hair-styling professionals.

My friend Annie's super cute outfit :)

As night falls and the lights dim, the bar will unveil a hidden secret, or as Benefit call it, 'a place for girls to be fun and fearless'. Climb the stairs and you will enter a sexy little black and red Noir Bar, based on Benefit’s best-selling mascara they’re real! Open from 7pm each evening, the Noir Bar serves delicious, sultry cocktails.

Girls outside of London can still try the new Roller Lash mascara with a requisite serving of cupcakes and cocktails, in Benefit’s ‘Curls Best Friend’ tour parlour. From 17th April 2015 Benefit will be going on the road - follow their Twitter page for more details.

Curls Best Friend, 26 Greek Street, Soho, W1D 
27th February – end of March 2015 

Open Tuesday to Saturday 11am-11pm (Noir bar open from 7pm) 
Bookings 020 3620 4747

My fashionista partner in crime and I then headed to a lovely place called Shoryu in Carnaby Street's Kingly Court, where we devoured some peppers, pork gyoza, pork belly buns, green tea, and of course the classic ramen noodle dish!

It was my first time here and I loved it. The service was quick, the presentation gorgeous (Insta heaven!) and the food exceeded my expectations. I would highly recommend a visit!



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